Hasbro's Aimée Doll

In 1972, Hasbro Industries, Inc. released their answer to the Crissy doll, Aimée, The elegant doll with beautiful hair. Her hair gimmick was actually not the ability to grow hair but she had a tremendous selection of hairpieces and wiglets. On her scalp, she had a numerous amount of strategically placed holes into which the hairpieces snapped. This 18" debutante was sold in a gold-trimmed long dress with a high collar, earrings, and black shoes. Her sold-separately outfits were all long and formal. She had no leisure-wear or other types of clothing.

Near right: The front of her box, which did not have a lid; it was covered with cellophane. Far right: The back of her box shows many hairstyles that could be created by use of her wiglets and hairpieces. Aimée's elegant formalwear was also featured.

This doll has a jointed waist for posing. As time goes by, her waist joint gets rather loose and sloppy. Even in a dollstand, she will have a tendency to lean to one side. This is a natural progression for vintage plastics and vinyls. Sometimes they shrink with age and in this case, the joints no longer seat well causing it to be loose.

Apparently, she portrays an older girl than Beautiful Crissy as she has a developed bustline, wears more formal clothing signifying that she attends quite a few galas and perhaps, celebrity functions and her hair is quite a bit more sophisticated once styled.

The left and right sides of her box. The graphics and layout on this package are artfully done. They are a nice contrast for a doll that really isn't very glamorous looking in the face.

Though her amber eyes are rather striking, there really isn't a huge demand for this doll by collectors today. One might suppose it is because she doesn't possess a model-like face. However, she does have that certain `Je Ne Sais Quoi' that some collectors like. She could be considered an important part of a glamour doll collection. Her allure is somewhat of a mystery.

The colored-pencil sketches that appear on Aimée's box are prettier than the doll.

These two sketches are shown on the right panel on the front of her box.

The sticker, also on the front of the box, points to the bottom panel, indicating that her fall and braid, along with a pair of earrings, hairpins and her brush, could all be found there.

Above and below: Gala Affair is made of a sythetic "crushed" low-pile velvet, so popular in the 70's.

Above and below: One imagines that the name Gold Clinger is certainly appropriate for this clingy, low-pile velvet cocktail gown.

Above and below: Plaid Maxi pairs a maroon belted tunic-length blouse with a wool maxi-skirt.

Above and below: The attached skirt on the dress known as Victorian Gown is made of a deep purple velvet.

Above and below: This glamorous fashion known as Vest and Gown is well designed and stylishly executed. Aimée is modeling this ensemble below.

Above and below: Another gorgeous outfit for a less than pretty doll is Red Velvet Gown.

All of Aimée's fashions are tagged.
The hanger that was included with each outfit
is actually quite unusual and very useful too!
If the little one retained each hanger after
removing it from the package,
then each glamorous gown would stay fresh
and neat if her doll case was big enough to
accommodate all six of them. It is actually
too bad that Hasbro didn't include a base
into which the shaft could be inserted.
It could then be used to display the outfits.

Above: Aimée is modeling two of her six fashions.

The graphics are unique on the sides of the box as well.

Below: The small style guide that came with the doll, page by page.

Aimée's Sold Separately Wiglets and Hairpieces

This is the actual wigbox. This one is housing her original issue braid (this means it came with the doll, packaged in her box) as well as one of the two ringlets - one is missing. Along with ringlet hairpieces, the Flower Braids hairpieces were sold in this set. Additionally, a hairstyle book was included to be used with the new hairpieces. The cover was the same; the contents were different than her hairstyle book sold with her.

Pull out the drawer, and two pair of earrings were found in there. Along with the earrings that came in this wigbox are two original issue earrings. These wigboxes are dandy for storing Aimee's things!

Below: Some of Aimée's accessories that were sold with her that keep her hair "just so."

Aimée's hairpins are only 1.5 inches long.

This is the "fall" that came with Aimée, along with the loose braid (shown below). The small, plastic snap shows well in this shot. This snap was popped into a hole in Aimée's head.

The loose braid and a sold-separately ringlet, which, along with it's mate, would really accent an updo very nicely!

Here are actual hairstyles created with Aimée hairpieces. The left style is created with her fall and her Flower Braids and copious quantities of hairpins. The other style is made with her issue fall. Creating these styles was not easy. It's difficult to find the holes on the scalp, to snap the wiglets in place. Also, if the hole has hair rooted into it, the snap won't "seat" well. Her earrings do not go into her pierced ears very well either. One imagines this doll could have been rather exasperating to a little hairstylist.

And now, for your viewing pleasure, presented by Debra Dorsey Kent (Thank YOU!!!), is the very hard to find black Aimée. Notice her completely different facial sculpt! Lovely....

We now present this commercial for Aimée. Thank you site user Melissa B for finding it for us! Enjoy!

Here are the Hasbro 1972 buyers catalog pages that feature Aimée.

These very early, perhaps prototype Aimée dolls are rather stylized in that they have a longer neck and perfectly coiffed hair. In the next two pages, a two-leaf spread, even the box that is shown in the catalog is a prototype. It is very simple in construction and in design. Happily, the box that was actually sold is much nicer looking. Also, take note of the wig box that is being offered in the catalog. Two of each of the six sold-separately styles were sold in the assortment to doll/toy dealers. The wig container is shown in black, however, the actual product when it was available in stores was a pink plastic container housed in a prettier box, as shown above.

The prototype outfits shown clearly were hand-crafted. Notice that the skirt on Plaid Maxi (below) has handstitched running stitches, both vertically and horizontally, to embellish the plaid design.

Sometimes this collector wonders if the entire concept of a glamour doll, with very stylish, yet formal clothing, the wiglets and hairpieces, earrings and so on, was lost on the little ones that actually played with this doll and her line of accessories. It was a rather mature concept for the typical little girl. Play value was pretty much limited to glamming up a rather plain doll to get her ready to go to a "formal soireé," something most people do not do. Besides, could young stylists really pull off these rather elaborate styles as they were shown in the catalog, or in the style booklets sold with the doll and with the hairpieces?

Still, Aimée stands ready to take her place in the collectible world of glamour dolls of her era.

Some of the headshots from the catalog, featuring the beautiful, artistic styles.

WANTED: Still packaged Aimée wiglets and accessories!

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All text and photography, © May, 2008, by Beth-Ellen Colvin